Once upon a time there was a little wee boy named Matt who farmed sardines. He always stood by his father during long nights in the mayonnaise factory. He got his early love for food from these experiences as a child. When his father passed away, he sold the sardine farm and waved goodbye to his fellow mayonnaise makers. He decided there was more to this thing they call “food” and journeyed on in search of something else to do. After months of traveling on the road with his mighty donkey Lloyd, he stumbled across a tiny village where the smells of food flurried through the air. He asked a nice peasant man in the street who was selling lavish radishes where he could find other produce like the ones he was selling. The nice peasant man pointed him east and on he went. When Matt reached the area where all the aromas were coming from, he saw an outside food market. It was bustling and busy with fires blazing and people busy at work; calling out names of food items he had never heard before like tomatoes, olives, mushrooms.
He came across a dark tent with a young girl who had shiny black hair. Her name was Lizzi who was rolling dough balls and selling fresh bread. He asked her “what are you doing?” She replied, “Making dough for the village.” She went on to explain the different things people do with dough and offered him a sample, and a chance to roll a dough ball of his own. After that night of rolling many, many dough balls the two started to fall in love. It is from this love and inspiration that Matt woke Lizzi up and said, “what if we made the dough flat and put on those other foods the villagers were selling?” The tomatoes, the olives & the mushrooms”. Lizzi shrugged and went back to sleep and when the sun was peeking over the mountain, and the morning dew was glistening on the leaf pedals – she awoke to Matt standing in front her with this flat piece of dough and many toppings that he gathered with his trusty donkey Lloyd. When Lizzi sampled Matt’s creation it was there that she knew her future was about to change. This mystery man that rode in on his mighty donkey and stole her heart through the love of food was about to take her to new places. That is when the two moved to Athol, Idaho and began their life working and selling those flat pieces of dough, with a wide variety of toppings that people would call “Pizza!”